Financial Clarity Shouldn't Be Complicated
We started neofluxhub in early 2023 because too many people were getting overwhelmed by financial jargon when they just wanted to understand the basics. Our approach strips away the unnecessary complexity and focuses on building genuine confidence with numbers.
Why We're Different
Most financial education feels like reading a textbook written by accountants for accountants. We watched friends and family struggle through courses that assumed they already knew half the material.
So we built something else. Our programs start with real scenarios—the kind you'd actually encounter when reviewing a business opportunity or evaluating an investment. No theoretical exercises that disconnect from reality.
The Thailand market context influences how we teach because business practices here have unique characteristics. But understanding financial statements is universal, and that's what we focus on.
How We Approach Teaching
Our methodology emerged from hundreds of conversations with people who felt intimidated by financial analysis. These three principles guide everything we create.
Context Before Concepts
We explain why something matters before diving into how it works. Understanding the purpose behind financial ratios makes the formulas actually stick in your memory.
Real Numbers Only
Our case studies use actual financial statements from Thai companies, anonymized when necessary. Textbook examples never prepared anyone for messy real-world data with footnotes and adjustments.
Progressive Complexity
Each module builds on previous knowledge without overwhelming you. We've mapped out the exact sequence that helps concepts connect naturally rather than feel like disconnected facts.
Sirinapa Ketkaew
Lead Curriculum DesignerSirinapa spent seven years analyzing tech startups for venture funds before realizing most entrepreneurs couldn't read the reports she was writing.
That gap bothered her. So she left the investment world in 2022 to figure out how to teach financial analysis without assuming people had business degrees.
Teaching Philosophy
Breaking Down Barriers
Sirinapa designs courses assuming you're smart but busy. Her modules average 25 minutes because that's what actually fits into most schedules. She tests every lesson with non-finance professionals to catch confusing explanations before they reach students.
Thailand Market Context
Understanding how Thai businesses structure their finances helps when you're analyzing local opportunities. Sirinapa incorporates examples from regional industries—hospitality, manufacturing, agriculture—so the concepts feel relevant rather than abstract.
Practical Application Focus
Every concept ties back to decisions you might actually need to make. Whether evaluating a partnership, reviewing investment opportunities, or just understanding your own company's financials better, the skills connect to real situations.
Ready to Build Your Financial Confidence?
Our next program starts September 2025. Limited to 30 participants so everyone gets meaningful feedback on their work.
View Program Details